Getting a Grip on Both Sales and Marketing - - Profit Pointers=?ISO-8859-1?B?gSAgIA==?=Curriculum, Issue 26

            Christine Harvey is the Author of 6 Business and Leadership Books published in 25 languages by 48 publishers worldwide,
                including international best seller ‘In Pursuit of Profit.’

(For application of these principles to:  business, real estate, network marketing, personal development, see APPLICATION TIPS below.)

Hi All,

First I want to wish you all the best of holiday joy!!!

    Here it is – almost 2009 and time to start thinking of your income goals for next year.

Where better to start than mastering Sales and Marketing? In my 30 years of consulting in this area, with large companies and small, one of the biggest misconceptions is in this area. Directors, managers and business owners alike, misunderstand the difference between Sales and Marketing – thus are unable to get the results they need.

Let’s look at the differences, then see how to approach them for success.

See if you can spot what differences in mentality are needed to do both jobs successfully...

SALES Functions:
1. Presenting to Customers
2. Closing the Sale
3. Getting the Order
4. Controlling the Sales Force if any
5. Giving product development input

MARKETING Functions:
1. Market Research
2. Identifying Customer Groups
3. Generating Leads
4. Advertising, promotion, developing the presentation material & website promotion
5. Giving product development input

When you browse the two lists above, you might notice two distinct differences:

First, the Sales list involves more interaction with the customer, ie more verbal skills, whereas Marketing involves more desk research, design and numeric calculation.

Second, the Sales list requires an ‘Act Now’ approach, whereas the Marketing list requires a longer term strategic approach.

What if you, as the boss, tries to combine both into one job? Are you likely to find one person who has the personality to do both both?

Or if you are doing both, does it help you to break down the job as above.? Perhaps by doing so, you’ll be able to look at the task differently, and send some of it off to a freelancing specialist. Thus you’ll attain much higher success.

APPROACH FOR SUCCESS...

3 MINUTE ACTION TIP:  Break down the 2 functions in your mind. If you manage employees, think about their personalities and see where you can shift functions to suit their personalities better. You don’t have to assign tasks strictly as in the lists above. You can ‘mix and match’ to suit the skill set you employ. If you are doing it all yourself, fine. But see where you can hire freelancers in your area of weakness until you can learn those functions. Or do a trade with a business acquaintance who has expertise you need.

All best,
Christine Harvey

APPLICATION TIPS:

Business and sales, Do this to increase your business.

Real estate investment, Do this to improve your results.

Network marketing, Do this to bring in more team members and improve team results.

Personal/ leadership development, Do this to improve your results on any goal.

REFERENCE RESOURCE: Chapter 20, Pages 169-176,  In Pursuit of Profit, by Christine Harvey - an international best selling training tool, used by corporations around the world to improve results instantly.

About the Author: Christine Harvey is the author of six international marketing and leadership books now published in 25 languages by 48 publishers, including ‘In Pursuit of Profit.’ She was the first woman and first American elected to Chair a London Chamber of Commerce and Industry, and a business start-up initiative launched by Prince Charles. She served as Director on the International Board of Zonta, with 36,000 members in 62 countries, as well as two venture capitol boards – one in the UK and one in the US. She’s been honored to address two Parliaments of the world on the ‘Privatization of Industry,’ and ‘Policy for the Growth of Private Industry.’ She has been interviewed by the media in dozens of countries. Her company trains people in sales, motivation, management and presentations with persuasion - in America, Europe, Australia and Asia. Contact ChristineHarvey@ChrisitneHarvey.com with any questions you might have or ways we can serve you.

Abundance vs Lack - - Manifest Moments=?ISO-8859-1?B?gQ==?=, Issue 28

As a Happy Holidays reflection, I’ve selected this thought chosen from a person of our times:

“If you look at what you have in life,
You’ll always have more.
If you look at what you don’t have,
You’ll never have enough.”

Can you guess who the author is? I took the quote from a book of a favorite food, health and spiritual author of mine, Dr Susan Smith Jones... but she was not the author of the actual quote.

The author of the quote is a woman who grew up in very hard times, in fact in abusive surroundings. She is a woman who pulled herself up from nothing, to be famous, successful and prosperous - beyond measure, in her own lifetime. She’s helped others see possibilities for their own lives, by searching for her own answers. She is a woman who influences millions in numerous countries through television and her magazine. Can you imagine who this is? By now you’ve probably guessed... it’s Oprah Winfrey.

If Oprah can come from these humble beginnings to where she is today with a philosophy like this, it’s probably something we should all pay attention to.

Here it is again...

“If you look at what you have in life,
You’ll always have more.
If you look at what you don’t have,
You’ll never have enough.”

3 MINUTE ACTION TIP: I suspect that in 30 seconds or less, you can name 30 things that you are grateful for in terms of family, friends, experiences, accomplishments and possessions. What a great way to start the day after Christmas!

Much love,
Christine

About the Author: Christine Harvey is the author of six international marketing and leadership books now published in 25 languages by 48 publishers, including ‘In Pursuit of Profit.’ She was the first woman and first American elected to Chair a London Chamber of Commerce and Industry, and a business start-up initiative launched by Prince Charles. She served as Director on the International Board of Zonta, with 36,000 members in 62 countries, as well as two venture capitol boards – one in the UK and one in the US. She’s been honored to address two Parliaments of the world on the ‘Privatization of Industry,’ and ‘Policy for the Growth of Private Industry.’ She has been interviewed by the media in dozens of countries. Her company trains people in sales, motivation, management and presentations with persuasion - in America, Europe, Australia and Asia. Contact ChristineHarvey@WomenForWealth.com with any questions you might have or ways we can serve you. And to sign up for the weekly ‘Manifest Moments’© and ‘Profit Pointers’© curriculum, go to WomenforWealth.com

The 3 States of Being © - - Manifest Moments, Issue 27

Christine Harvey is the Author of 6 Business and Leadership Books published in 25 languages by 48 publishers worldwide, including international best seller ‘In Pursuit of Profit.’

Hi All

Imagine 3 circle across the page. The far right circle is formed with a perforated line – like a dash forming a circle. The middle circle is formed with a solid heavy line. The far left circle is formed with an even heavier line – let’s say it’s 3 times heavier - and has jagged arrows jetting out from it. It’s rather ominous looking.

Those circle represent the 3 states of human consciousness and interaction.

If our mind’s are in the state represented by the right circle – the perforated edge circle, it’s in the state of trust, appreciation, love and acceptance. Our pure thoughts and harmony can be felt by all, as those thoughts pass from us through the perforated edge of our being. We’ll call it the harmony circle.

However when we are in the middle circle state, the one with the thick line around it, no thoughts of love or purity pass out or in. It’s as if we were captured in a hardened capsule, drowning in our own thoughts and malaise. It’s not easy for love or kindness to enter from outside either, because we are caught up in our mind’s spin cycle of thought, pondering and negativity.

The circle on the left – the one with the ominous arrows extending from it, represents our state when we are angry, when we are blaming, when we are upset – and when we are letting our people have a piece of our minds – our off balance minds, to be sure. It’s when our fear or anger is spieling out. It can feel like we are surrounded by an electrified fence, ever giving off negative forms of energy, be it sorrow, rage, despair, anger, and frustration for us to deal with. Nothing good happens here. We’ll call this the self oppression circle.

The middle circle is an interesting one because the mind might use it to transition back and forth between the state of harmony and the state of self oppression. Or it may not – it may skip right over it. For example, we can be in a state of oppression, feeling miserable, when suddenly a best friend walks in unexpectedly. Or perhaps it’s a niece or grandchild you adore. Immediately the mind jumps from the oppression to the harmony state. Later when the child or friend leaves, the mind might go back to the middle state to continue it’s sulking and debating. Basically in that state of limbo, it is trying to decide if it will pull itself out to purity and harmony or go back to oppression.

Here’s the question for us all. What method will you use to pull yourself out of either the 2 disturbing circles and back into the harmony circle on the right? Perhaps you’ll use faith. Or perhaps you’ll use Tony Robbins principle – just look up in the air or change your physical position and your state will change. Or perhaps you’ll use the principles taught in Ho’oponopono that we discussed in a previous Manifest Moment, of saying ‘I love you, thank you etc.’ The important thing is to have a method and use it. But first you must be aware of your state at any given moment.

3 MINUTE ACTION TIP: First notice and recognize what state you’re in. This is necessary in order to change it, should we choose to. Therefore focus today on noticing which of the 3 states you are in and jot them down. At the end of the day, see how many times you were able to notice your states. By doing this, you will be able to choose your states with more and more ease.

Much love,
Christine

About the Author: Christine Harvey is the author of six international marketing and leadership books now published in 25 languages by 48 publishers, including ‘In Pursuit of Profit.’ She was the first woman and first American elected to Chair a London Chamber of Commerce and Industry, and a business start-up initiative launched by Prince Charles. She served as Director on the International Board of Zonta, with 36,000 members in 62 countries, as well as two venture capitol boards – one in the UK and one in the US. She’s been honored to address two Parliaments of the world on the ‘Privatization of Industry,’ and ‘Policy for the Growth of Private Industry.’ She has been interviewed by the media in dozens of countries. Her company trains people in sales, motivation, management and presentations with persuasion - in America, Europe, Australia and Asia. Contact ChristineHarvey@WomenForWealth.com with any questions you might have or ways we can serve you. And to sign up for the weekly ‘Manifest Moments’© and ‘Profit Pointers’© curriculum, go to WomenforWealth.com

30 Days to New Years - - Manifest Moments, Issue 26

Christine Harvey is the Author of 6 Business and Leadership Books published in 25 languages by 48 publishers worldwide, including international best seller ‘In Pursuit of Profit.’

Hi All,

There are many morals to the story you’ll read below, and one is the feeling of gratitude and satisfaction we get from helping another person in need. However, another is about life – how fragile and short our time is here on earth, even if it is a full lifetime.

Today marks exactly one month before new year’s day, when many people make New Year’s resolutions. I’d like you each to think about yourself over the next month, and ask yourself what you really want for your life. Not materialistically, not the weight loss or the new career, but what do you want for yourself as a human being?

What legacy do you want to leave? How do you want your friends and family and strangers to remember you? What lessons have you learned in life that you could pass on to others? Is there a book you always wanted to write? Is there a skill you always wanted to learn? Is there a joy if life you have been passing by and not sharing with others? Who are those people you want to build or amend relationships with?

Here’s the story. See the 3 MINUTE ACTION TIP at the end...

(Beginning of the Story)
WHY ARE WE HERE, Author Unknown  

“When I drove up in my taxi cab at 2:30 a.m. , the building was dark except for a single light in a ground floor window.

Under these circumstances, many taxi drivers would just honk once or twice, wait a minute, and then drive away. But I had seen too many impoverished people who depended on taxis as their only means of transportation. Unless a situation smelled of danger, I always went to the door. This passenger might be someone who needs my assistance, I reasoned to myself..

So I walked to the door and knocked. 'Just a minute', answered a frail, elderly voice. I could hear something being dragged across the floor.

After a long pause, the door opened. A small woman in her 90's stood before me. She was wearing a print dress and a pillbox hat with a veil pinned on it, like somebody out of a 1940s movie. By her side was a small nylon suitcase. The apartment looked as if no one had lived in it for years. All the furniture was covered with sheets. There were no clocks on the walls, no knickknacks or utensils on the counters. In the corner was a cardboard box filled with photos and glassware.

'Would you carry my bag out to the car?' she said. I took the suitcase to the cab, then returned to assist the woman. She took my arm and we walked slowly toward the curb. She kept thanking me for my kindness. 'It's nothing', I told her. 'I just try to treat my passengers the way I would want my mother treated'.

'Oh, you're such a good boy', she said. When we got in the cab, she gave me an address, and then asked, 'Could you drive through downtown?' 'It's not the shortest way,' I answered quickly.

'Oh, I don't mind,' she said. 'I'm in no hurry. I'm on my way to a hospice'.

I looked in the rear-view mirror. Her eyes were glistening. 'I don't have any family left,' she continued. 'The doctor says I don't have very long.' I quietly reached over and shut off the meter. 'What route would you like me to take?' I asked.

For the next two hours, we drove through the city. She showed me the building where she had once worked as an elevator operator. We drove through the neighborhood where she and her husband had lived when they were newlyweds. She had me pull up in front of a furniture warehouse that had once been a ballroom where she had gone dancing as a girl.

Sometimes she'd ask me to slow in front of a particular building or corner and would sit staring into the darkness, saying nothing. As the first hint of sun was creasing the horizon, she suddenly said, 'I'm tired. Let's go now.'

We drove in silence to the address she had given me. It was a low building, like a small convalescent home, with a driveway that passed under a portico. Two orderlies came out to the cab as soon as we pulled up. They were solicitous and intent, watching her every move. They must have been expecting her.

I opened the trunk and took the small suitcase to the door. The woman was already seated in a wheelchair.

'How much do I owe you?' she asked, reaching into her purse. 'Nothing,' I said. 'You have to make a living,' she answered. 'There are other passengers,' I responded.

Almost without thinking, I bent and gave her a hug. She held onto me tightly. 'You gave an old woman a little moment of joy,' she said. 'Thank you.'

I squeezed her hand, and then walked into the dim morning light. Behind me, a door shut.. It was the sound of the closing of a life.

I didn't pick up any more passengers that shift. I drove aimlessly lost in thought. For the rest of that day, I could hardly talk. What if that woman had gotten an angry driver, or one who was impatient to end his shift?  What if I had refused to take the run, or had honked once, then driven away? On a quick review, I don't think that I have done anything more important in my life. We're conditioned to think that our lives revolve around great moments. But great moments often catch us unaware-beautifully wrapped in what others may consider a small one. PEOPLE MAY NOT REMEMBER EXACTLY WHAT YOU DID, OR WHAT YOU SAID, ~BUT~THEY WILL ALWAYS REMEMBER HOW YOU MADE THEM FEEL.” (End of story)

3 MINUTE ACTION TIP: Take a few minutes each day between now and New Years to think about your life. What legacy do you want to leave? How do you want your friends and family and strangers to remember you? What plans can you start putting into place now to make that happen?
Much love,
Christine

About the Author: Christine Harvey is the author of six international marketing and leadership books now published in 25 languages by 48 publishers, including ‘In Pursuit of Profit.’ She was the first woman and first American elected to Chair a London Chamber of Commerce and Industry, and a business start-up initiative launched by Prince Charles. She served as Director on the International Board of Zonta, with 36,000 members in 62 countries, as well as two venture capitol boards – one in the UK and one in the US. She’s been honored to address two Parliaments of the world on the ‘Privatization of Industry,’ and ‘Policy for the Growth of Private Industry.’ She has been interviewed by the media in dozens of countries. Her company trains people in sales, motivation, management and presentations with persuasion - in America, Europe, Australia and Asia. Contact ChristineHarvey@WomenForWealth.com with any questions you might have or ways we can serve you. And to sign up for the weekly ‘Manifest Moments’© and ‘Profit Pointers’© curriculum, go to WomenforWealth.com