Become An Influencer of Opinions- Profit Pointers=?ISO-8859-1?B?gSA=?=Curriculum, Issue 7

        WomenForWealth.com, Become An Influencer of Opinions- Profit Pointers™ Curriculum, Issue 7

From Christine Harvey (For application of these principles to:  business, real estate, network marketing, personal development, see APPLICATION TIPS below.)

Hi all,             

Do you ever need to influence decisions... or address a controversial issue?

If so, try this... I saw the Founder of the Sony Corporation hold an audience of 4500 people spellbound, when he countered their fears that robots could reduce jobs. Mr Morita did it this way. He drew a similarity between robotics and computers - and reminded us of the benefits of new jobs created by computers.

As he spoke in English, from his notes in Japanese, he awed us with his ability to sway opinion. He stressed benefits in order to make his point – benefits everyone could relate to. Like Mr. Morita, when we tell listeners what they get - in other word, tell them the benefits - we have positive influence.

Here’s the opposite way to approach people that doesn’t get results, but is so often mistakenly used.

At one of our ‘Pursuit of Profit Seminars,’ we gave each attendee two minutes to make a point by doing what Mr. Morita had done – to address benefits of their point to the listener.

That assignment caused a light bulb to go on for one attendee. “Oh,” he said in astonishment. ”Now I know why I’m failing to make my point to customers and why no one at work understands me!”

He explained that he always thought that his listeners had to understand the technical side first. “I spent too much time explaining the wiring diagrams of my product before the benefits!” he said. “Now I know I have to talk about what people get, not how it works! Thanks.”

3 MINUTE FOCUS TIP:
Ask yourself this critical question: Are you getting the results you want in terms of influence? Should you be stressing benefits to your listener more too?

When you are pursuing profit and influence, plan everything you say from the point of view of benefits to the listener. Talk about benefits first, talk about features later – if they want to hear more.

APPLICATION TIPS:

Business, USE THIS FOCUS TIP to train employees, or sales people to improve sales and profit. Do it yourself to improve your own influencing ability.

Real estate, USE THIS FOCUS TIP with your assistant, team members and yourself to improve sales, profit and influencing ability.

Network marketing, USE THIS FOCUS TIP with your team members and yourself to improve sales, recruitment, profit and influencing ability.

Personal development, USE THIS FOCUS TIP with yourself to improve your leadership and ability to influence and be persuasive.

REFERENCE RESOURCE: Chapter 3, Pages 43-45,  In Pursuit of Profit, by Christine Harvey - an international best seller, published in 8 languages and used by corporations and Institutes of Management around the world.

From ChrisitneHarvey@WomenForWealth.com

       Christine Harvey is the Author of 6 Business and Leadership Books published in 25 languages by 48 publishers worldwide,
            including international best seller ‘In Pursuit of Profit.’
       Why not forward this to another person who can benefit – you’ll be helping them AND the economy at the same time!
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