The 17 Minute Focus Window- - Profit Pointers Curriculum, Issue 11
The 17 Minute Focus Window- - Profit Pointers™ Curriculum, Issue 12
From Christine Harvey (For application of these principles to: business, real estate, network marketing, personal development, see APPLICATION TIPS below.)
Hello all,
I’ll never forget the two accountants who attended our ‘In Pursuit of Profit Seminar.’ Everyone else attending waned to achieve MORE SALES. But not them. They said, “Christine our problem is that we have TOO MUCH BUSINESS – we can’t handle it all.”
“Hum,” I thought. We had not encountered anyone coming to a business improvement seminar with too much business, so we invited them to sit in the back and listen, so they could get some inspiration.
Sure enough, the next morning they come bursting in so excitedly, we thought they won the lottery! “Look at this!” they said, waving a check in their hands.
Apparently they had had a breakfast meeting with a prospective client and instead of rolling out their whole line up of services, they cut to the chase and asked the prospective customer to explain her needs. When she told them she needed a trust, they focused only on her needs of the trust. In under 20 minute they explained it, she said “Yes, please, let’s proceed,” and handed them a deposit check in advance!
They were acting on what they learned in the seminar the previous day – that was The 17 Minute Focus Window. What that means is that the peak attention span of most humans is 17 minutes.
If you ask the needs of your clients, and focus on solving their problem in the first 17 minutes, your changes of success are greatest. On the other hand, if you waste those 17 precious minutes – for example pontificating on your company or your list of services that DO NOT meet their needs, you’re dead. You’ve wasted their time and yours, and lost the sale!
So why not learn the secret rule of the 17 Minute Focus Window in everything in life and business. Your results and profit will be increased and your wasted time reduced!
3 MINUTE ACTION TIP: Think about your business, job or life now. Where do you want to save time and get better results? Maybe it’s with sales. But it could also be with meetings or phone calls, or anything else. Think of how can you use this 17 Minute Focus Window. Ask for the need of the person/people, then focus your conversation on fulfilling that need. Try it and then glory in your results!!!
APPLICATION TIPS:
Business, USE THIS ACTION TIP to train employees to use the 17 Minute Focus Window process with customers to increase sales and bring profit to your organization.
Real estate, USE THIS ACTION TIP with your assistant, team members and yourself to improve sales and profit – AND to save time.
Network marketing, USE THIS ACTION TIP with your team members and yourself to save time, and improve sales and profit.
Personal development, USE THIS ACTION TIP with all communication to improve your results.
REFERENCE RESOURCE: Chapter 7, Pages 69-74, In Pursuit of Profit, by Christine Harvey - an international best seller, published in 8 languages and used by corporations and Institutes of Management around the world.
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Christine Harvey is the Author of 6 Business and Leadership Books published in 25 languages by 48 publishers worldwide,
including international best seller ‘In Pursuit of Profit.’
Why not forward this to another person who can benefit – you’ll be helping them AND the economy at the same time.
From ChristineHarvey@ChristineHarvey.com