Wednesday, June 18, 2008

Profit Depends on Sales, Profit Pointers Curriculum, Issue 16



It was over 100 years ago that Robert Lewis Stevenson said, “Everyone lives by selling something.”

Unfortunately, many people don’t value the importance of sales in their companies. They are so involved in other departments - they don’t realize that their job depends on the product being sold!

A company can have the best engineered product in the world, but if there is no sales team to sell it well, the company will go bankrupt, and along with it, jobs disappear.

It’s up to us as business owners and managers to bring this to everyone’s attention. In fact, sales training for non-sales employees is becoming a popular solution. Whether by reading or formal training, it helps the interface between departments and pushes profits up.

If this enlightenment doesn’t happen, results can be disastrous. As one observer pointed out about her company, “Much to my amazement, the service department had no idea how hard sales were to achieve. In fact, they often treated sales indifferently. They paid little attention to delivery schedules, and didn’t realize how easily they could lose sales.”

So it comes back to what Robert Lewis Stevenson said – Everyone lives by selling something – they just need to be enlightened about that truism

Remember, profit comes from everyone understanding and supporting the sales process. If we want profit, it’s our job to make sure that happens with employees and support people across the board.

3 MINUTE ACTION TIP: Think about everyone in your team. Do they understand and support the sales process? If so, to what extent. Stop now and think of ways their sales acumen can be improved, be it training or reading or accompanying you or sales personnel in the field.

APPLICATION TIPS:

Business and sales, USE THIS ACTION TIP with all team members or employees to increase sales and bring profit to your organization.

Real estate investment, USE THIS ACTION TIP with your assistant, team members and yourself to improve sales and profit.

Network marketing, USE THIS ACTION TIP with your team members and yourself to improve recruitment and sales.

Personal/ leadership development, USE THIS ACTION TIP to make sure you value the sales process and devote time to improving your own skills.

REFERENCE RESOURCE: Chapter 11, Pages 103-109,  In Pursuit of Profit, by Christine Harvey - an international best seller, published in 8 languages and used by corporations and Institutes of Management around the world.

Christine Harvey is the Author of 6 Business and Leadership Books published in 25 languages by 48 publishers worldwide,
            including international best seller ‘In Pursuit of Profit.’

Why not forward this to another person who can benefit – you’ll be helping them AND the economy at the same time.
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