Stop Losing Business - - Profit Pointers=?ISO-8859-1?B?gSAg?= Curriculum, Issue 14

Stop Losing Business- - Profit Pointers™ Curriculum, Issue 14
Christine Harvey is the Author of 6 Business and Leadership Books published in 25 languages by 48 publishers worldwide, including international best seller ‘In Pursuit of Profit.’

(For application of these principles to:  business, real estate, network marketing, personal development, see APPLICATION TIPS below.)

Hello all,

I learned an amazing profit pointer while running my business in London.  

A worldwide study shows that 75% of all potential new business is lost at ONE CERTAIN POINT in the customers contact with our businesses. Can you guess at which point this is?

Think about your business for a moment. Which points of contact do you think are most likely to lose a potential customer?

Well, here’s the answer – it’s the FIRST point of contact. Yes, that’s where 75% of potential new business is lost – never to be recovered again!

That’s a finding that can make you enormous profit!!! Think how much you have to gain from knowing that. Once you look at your own business and determine the most likely points of first contact, you can set about making sure that you plug that gap.

If you have employees, you can make them realize that without customers, there is no business, and therefore no paycheck.

If you run a consultancy, a small business or a network marketing business, you can be super sensitive to first contacts and treat every step like gold.

If you want to stop losing business needlessly, you need to look under every stone. List all the first contacts – those by phone, in person, with who – you or someone else. Then be creative and persistent in the way you change those first contact points to be more effective. When you do this, miracles will happen in your business! Customers will increase, profits will increase and business will prosper.

Remember, 75% of all your potential new business is lost on your customers first point of contact – plug that gap now...

3 MINUTE ACTION TIP: To dramatically increase your business, make a list of all possible first contact points that your prospective customers have with you and your company. Next make a list of all possible ways business can be lost at those points. Then be inventive about changing them.   

APPLICATION TIPS:

Business and sales, USE THIS ACTION TIP with customers to close more sales – ie increase profit.

Real estate, USE THIS ACTION TIP with your assistant, team members and yourself to improve buying and selling.

Network marketing, USE THIS ACTION TIP with your team members and yourself to improve recruitment and sales.

Personal/ leadership development, USE THIS ACTION TIP with all communication to improve your end results.

REFERENCE RESOURCE: Chapter 10, Pages 93-95,  In Pursuit of Profit, by Christine Harvey - an international best seller, published in 8 languages and used by corporations and Institutes of Management around the world.

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